Quick answer: A good all-purpose chicken seasoning: 2 tsp smoked paprika, 1 tsp each of garlic powder, onion powder and dried thyme, 1 tsp salt, ½ tsp black pepper and ½ tsp brown sugar. Use about 1 tbsp per 500g of chicken, rub it on with a little oil, and cook until 75°C inside.
The butcher's dry rub
- 2 tsp smoked paprika
- 1 tsp garlic powder
- 1 tsp onion powder
- 1 tsp dried thyme or oregano
- 1 tsp fine salt
- ½ tsp black pepper
- ½ tsp soft brown sugar (optional, helps colour)
- Pinch of chilli flakes or cayenne (optional)
How to use it
Pat the chicken dry, coat lightly with oil, then rub on about 1 tbsp of the mix per 500g. Leave for 30 minutes, or up to 24 hours covered in the fridge.
Cooking times by cut
| Cut | Oven (200°C / 180°C fan) | Air fryer (190°C) |
|---|---|---|
| Chicken breast | 20–25 min | 18–20 min |
| Boneless thighs | 20–25 min | 15–18 min |
| Bone-in thighs and legs | 35–45 min | 25–30 min |
| Drumsticks | 35–40 min | 22–25 min |
| Wings | 40–45 min | 20–25 min |
Always check the thickest part reaches 75°C. See our chicken internal temperature guide.
Variations
- Lemon herb: swap paprika for dried parsley and add lemon zest.
- Cajun-style: add ½ tsp cayenne and ½ tsp dried oregano.
- Fajita: add 1 tsp cumin and 1 tsp chilli powder.
Shop the cuts in this guide
How we pack your order
Your order is packed at our butchery at St Stephen, near St Austell, in a double-walled box with a sealed thermal liner and gel ice packs, then delivered by DPD next-day on the day you choose. Free delivery over £85.
Extra strong boxWhite double-walled corrugated cardboard
Thermal linerAir-infused, padded and sealed
Gel ice packsRecyclable film, non-toxic food-grade gel
DPD deliveryOn the day you choose
Frequently asked questions
How much seasoning do I need for chicken?
About 1 tablespoon of dry rub per 500g of chicken.
Should I oil chicken before seasoning?
Yes, a light coat of oil helps the rub stick and the chicken brown.
How long should chicken be seasoned before cooking?
At least 30 minutes; up to 24 hours covered in the fridge.
